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6 weeks
engagement length inside the deal window
23 customers
interviewed under anonymity
£12m
the difference between original and closing bid, structured against the conditions
3 theses
decomposed, tested, and ranked by exposure

A mid-market PE fund needed to test the thesis behind a £140m acquisition of a vertical SaaS target. Critical Deal ran the commercial diligence in a 6-week window and delivered a verdict that held with conditions.

The decision

The acquirer was bidding on a vertical SaaS company serving a regulated industry. The thesis on the IC paper rested on three claims: that customer retention was structurally sticky, that the category was growing at the published rate, and that the management team could execute a 3x revenue plan over five years.

What we tested

  • Customer thesis. Twenty-three customers interviewed. Retention thesis held: switching costs were real and the regulatory framing made churn structurally unlikely.
  • Market thesis. Bottom-up sizing from 11 segments. Category growth held in the base case but had material downside in a regulatory-policy scenario the IC paper had not surfaced.
  • Team thesis. Senior-led interviews with ex-colleagues of the management team and operators in adjacent companies. Founder-CEO had a track record of building to £20m ARR but had never led a £60m+ business, the 3x plan was outside their executed range.

The verdict

The thesis held with two conditions.

  1. A structured earn-out tied to two years of retention and revenue performance, not a single closing payment.
  2. A management restructure post-close, bringing in a COO with experience operating a business at the target post-deal size.

The acquirer adopted both. The deal closed at a £128m enterprise value, 9% below the original bid, with the earn-out structured against the conditions surfaced in the research.

What's not in here

Sample details, named competitor reads, the precise financial model, and the regulatory-policy scenario that surfaced the downside, all available under mutual NDA.

The thesis held. But the conditions reshaped the deal.
How decision-grade verdicts actually work.
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