Decision-grade research for industrial, manufacturing, capital equipment, energy, materials, logistics, automation, decarbonisation.
What's different about industrial research
- Three buyer roles. Specifier, buyer and operator are typically different people with different criteria. Research has to read all three or it misreads the decision.
- Capital vs operating cost. The same buyer can have radically different decision frames depending on whether they're spending capex or opex. Research design needs to surface this.
- Long cycles. Industrial decisions can take 12–36 months. Research has to capture cycle state, and where in the cycle decisions actually crystallise.
- Multi-site context. Many industrial buyers operate across sites, regions and entities. A single decision-maker rarely has full authority.
Where we work in industrial
- Capital equipment. Vendor selection, M&A diligence, GTM for new platforms.
- Industrial software and automation. ICP, persona, GTM and win–loss work for OT, MES, ERP and automation vendors.
- Energy and utilities. Customer and operator research; energy-transition GTM and partnership work.
- Construction and built environment. Specifier and contractor research; M&A diligence on building products and services.
- Logistics and supply chain. Shipper-side and 3PL-side research; partnership work in cross-border and last-mile.
- Industrial services. Vendor selection and partnership work in MRO, EPC and field services.