Decision-grade B2B research for professional services. Consulting, advisory, audit, law, engineering, marcomms and the firms that serve them.
What's different about research for professional services
- Senior buyer. Most material decisions are board-level or partner-level. Research has to be designed to reach that altitude.
- Relationship-driven. The "real" reason a relationship was won or lost is rarely the formal reason. Third-party honesty is unusually valuable.
- Brand component. Buying advisory services is heavily brand-driven. Research has to read the brand layer alongside the operational layer.
What we do in professional services
- Client-experience research. What clients actually think, at the partner-relationship level, not the NPS survey level.
- Win–loss research. Why was the firm chosen, or not, for that proposal, that mandate, that pitch?
- Brand positioning research. Where does the firm land in clients' minds, and where does it need to land?
- Competitive intelligence. What is the comp set actually doing on pricing, service mix and senior hires?
- GTM research for new service lines. Will buyers come, and at what price?
- M&A and partnership research. Acquiring practices, lateral hires, or merging firms.